What they mean of course is solely based on economic success or lack thereof. To them anyone who isn't "making bank" is (the ultimate insult) "a loser." People conceive of "getting rich" as the highest and greatest good they can imagine for their lives.
Using this "rationale," to these "unidimensionalists," those who historically did not "make bank," people like Van Gogh, Jesus, Gandhi, the Buddha, Tecumseh, Marx, Paine, and so on, were all "failures" and "losers."
Well, people who are forward-thinking have a chance to re-tool their mindset to better endure, survive, and even flourish, in what is coming. If your entire worth to yourself and others is based on your economic worth, then when you go broke and become poor, well, it's game over, isn't it? (Except for those who mainly focus on starting over "to get rich or die trying").
So if "making bank" isn't in the cards, make your achievements in the technological and ideological spheres. These should not be overlooked. And of course the social dimension of family, friends, community, and service to humanity is a whole world of possibility. Even economics isn't just about finances and "money," it's much larger...it's about trade, making a living, how you use resources, and how you live in and provide for the stewardship of your environment, including taking care of the land (and you don't have to "own" the land, in order to take care of it).
Remember, economics is important indeed, but anthropologically it is only one of the three legs of the products of human culture: economics, technology, and ideology.
If you "fail" at your finances, lose your job, your house...don't consider yourself a failure or a loser. Look at the rest of economics, because money isn't the end-all of economics. And achieve in the worlds of social, technological, and ideological possibilities. Even if those worlds are within arm's reach :-)